Logos

Logos and icons strike right to the heart – to the essence – of design. Just as an architect's plans for a house does not include extra doors or windows, an effective logo or icon must only include only the essentials elements. It needs to be simple – yet is must effectively communicate an idea, so that when viewers first look at logo or icon...they get the idea.

Click on the images, below, to see how James communicates ideas with logos and icons.